Is Your Brand Keeping Up With Your Business? (Free Brand Audit)
Get the full free brand audit
These four checks are just the start of a free brand audit.
My Brand Audit Workbook walks you through each one step by step, with space to write, quick fixes for every section, and a score at the end that shows exactly where your brand needs love first.
You’re showing up every day. Posting, answering DMs, packing orders, doing the work. And still, something feels off. People like your posts, but they don’t book. They visit your page, but they don’t buy.
Most of the time, the problem isn't your content. It's the brand underneath it.
It’s the part that makes people stay, trust you, and finally hit book or add to cart.
So let’s check on it.
1. Strategy: can you say it in one sentence?
Every strong brand starts with one clear sentence. Try filling this in:
I help ________ who ________ so they can ________.
Make the middle part something you could actually film. What is your dream client doing at 11pm when they need you? “Rewriting my price list again” lands harder than any feeling word.
If you got stuck, that’s your sign. When this sentence is clear, your posts, your website and your pricing all get easier to write.
2. Voice: are you talking to the right person?
Your voice is how the right person knows you’re talking to them. Pick three words that would make your dream client feel like you get them, then a close neighbour for each one that would push them away.
Mine: bold but never loud, fun but never cheesy, celebratory but never salesy.
Now read the first line of your Instagram bio.
Does it sound like those three words?
3. Visuals: what’s the vibe when your brand walks into a party?
Picture your brand walking into a party.
What’s it drinking?
What’s it wearing?
Is it hosting, or hanging out by the snacks?
Then open your homepage or your last nine posts.
Does it give off that same energy? Yes, sort of, or not even close?
If you said “not even close,” good news: you just found the gap.
4. Website: follow the click
Start on one of your posts and count every tap it takes to book or buy.
POST
Start where your follower sees you first.
Link in Bio
Is this clear and easy to use?
Page
Where do they land, and does it have the same look, feel and vibe?
Check Out or Booking
The goal is four taps or less, with a clear next step on every screen.
Then give your landing page five seconds.
Can you tell who it’s for, what you do, and what to click next?
Want the full audit?
These four checks are just the start. My free Brand Audit Workbook walks you through each one step by step, with space to write, quick fixes for every section, and a score at the end that shows exactly where your brand needs love first.
Grab a pen and give it about 30 minutes. Nobody’s grading this but you.
When you’re done, pick one fix.
Just one. Give it a deadline and go make it happen.
And if your score tells you it’s time for more than a quick fix, I’d love to help you build the whole thing.
xoxo Kandis
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