Brand Refresh
For The Moments Worth Passing Down.
Sonmor Photography
BEFORE
She already had a black and white logo that worked, but the brand around it hadn't caught up to where her business was heading, toward something more elevated, built for families who wanted their photos to mean something for generations, not just live on a phone.


Brand Refresh
WHAT WE BUILT
We kept her primary logo and built everything else around it, a sub mark, secondary logo, multiple alternate logos, a full suite of brand patterns for stationery and packaging, and custom icons for each type of photography she offers. A rich, deep colour palette (Black Olive, Ivy, Moss, Auburn, Gold, Sand, Linen) and a header/body font pairing gave the brand real depth.


Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Service Name

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Service Name

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.





